Lace AI Pro
Brand and product evolution for a hyper-growth SaaS company revolutionizing auditory rehabilitation with AI.
Lean Loop partnered with Lace AI Pro to elevate their brand identity and unify their digital ecosystem. We optimized core mobile workflows, extended the experience seamlessly to desktop and tablet, and built a consistent design language across every channel.
Industry
Outcomes
Services
AI-powered auditory training
Lace AI Pro is a pioneering auditory training platform that helps people retrain their brains to hear better. Designed for older adults and anyone with hearing loss, its clinically validated software makes auditory training engaging and effective. Popular lessons like Speech in Noise and Working Memory are complemented by unique features such as My Voices, which lets users practice with the voices of family and friends—powered by AI.
Expanding the brand identity
We partnered with Lace AI Pro to expand its identity for scale. The refreshed design language showcases new lesson types, dramatizes differentiators, and leans into a "show not tell" philosophy to build trust and excitement. Striking product imagery with dynamic captions told the story simply and memorably. Fresh avatar treatments gave Content and Familiar Voices greater presence, ensuring the product's most distinctive features stood out with clarity.
Lace AI Pro mobile design
The Lace AI Pro training flow redesign streamlined the training workflow while increasing the discoverability of lesson types and valuable personalization features like My Voices and My Content. The new flow increased discoverability, clarity, and speed—making it easier for users to find, understand, and act. As important, the interaction pattern is both flexible and scalable, easily adjusting to different lesson and feature configurations, and currently being applied to a sister product, Tinnitus Pro.
Intuitive & scalable
The new training card unifies setup and action. Adjust lessons, voices, or content in seconds—or start training instantly.
The challenge wasn't just to make training faster—it was to make it smarter. The new design aligns lessons and their valid options in one place, while shifting configuration into clean, task-specific screens. This mobile-first pattern increases the clarity, discoverability, and future readiness.
Lace AI Pro web mode
Lace AI Pro web mode extends the proven mobile experience to desktop, ensuring seamless adoption while embracing the opportunities presented by larger screens. We introduced side sheets using Material 3's adaptive layout strategy, introduced onboarding cards to boost adoptions, and optimized key flows to create a familiar yet desktop-optimized experience.
Lace AI Pro email system
The Lace email system was designed to move fast, stay coherent, and convert. With modular design language and visual storytelling, we accelerated campaign creation, simplified approvals, and gave both patient and provider audiences a consistent, engaging experience.
Featured above is the power of systems: faster delivery, consistent design, and unified experiences at every touchpoint. Within the system, a show-not-tell strategy uses brand elements like the avatar Lacey, the Education screen, and "Anytime Anywhere" visuals to convey value and build understanding without words.
Event collateral
Our work didn't stop at product and marketing. We brought the Lace identity to life at industry events, designing collateral that carried the same clarity, consistency, and storytelling power.
Kiosk signage (above) introduced the four-part framework—Health Practice, Happier Patients, Sound Science, and Innovative Care—paired with looping testimonials and interactive product demos.
On the tradeshow floor, five-foot phones with Lacey provided bold focal points that captured attention and drove engagement.
Let's make it happen
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